DISCOVER YOUR IMPACT

NOW UNLOCKING SPORTS FOR11154PEOPLE

YOUR IMPACT

NOW UNLOCKING SPORTS FOR11154PEOPLE

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Welcome to
the KLABU
We are on a mission to build the biggest club in the world.
A club that unlocks the power and joy of sports for the overlooked, in refugee camps and beyond. Join the KLABU.

"We are like you, we have dreams, we have goals we want to achieve in life. We are all human." - Lilian (25) from Ethiopia

During the 2016 Olympics in Rio, a refugee team participated for the first time in history, representing 79.5 million forcibly displaced people around the world. Many refugees are younger than 18, and spend an average of 17 years in refugee camps, with little to no access to sports.

This historic moment inspired a group of young people in Amsterdam and Kenya to find a structural solution for the lack of opportunities for young athletes in refugee camps. With an overarching ambition to build bridges across borders and power positive change through a strong brand and a sustainable business model.

During the 2016 Olympics in Rio, a refugee team participated for the first time in history, representing 79.5 million forcibly displaced people around the world. Many refugees are younger than 18, and spend an average of 17 years in refugee camps, with little to no access to sports.

This historic moment inspired a group of young people in Amsterdam and Kenya to find a structural solution for the lack of opportunities for young athletes in refugee camps. With an overarching ambition to build bridges across borders and power positive change through a strong brand and a sustainable business model.

Kick-off

The first KLABU Clubhouse opened in 2019 in the Kalobeyei Refugee Settlement in Kenya, home to 36,000 refugees from 13 different African countries. It’s a place where people come together to meet and play - from football to basketball and beyond. South Sudanese, Congolese or Kenyan, refugees or locals, everybody is welcome. A unique place that goes beyond survival, now serving more than 10,000 athletes. They soon called it their KLABU, ‘club’ in Swahili.

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Kick-off

The first KLABU Clubhouse opened in 2019 in the Kalobeyei Refugee Settlement in Kenya, home to 36,000 refugees from 13 different African countries. It’s a place where people come together to meet and play - from football to basketball and beyond. South Sudanese, Congolese or Kenyan, refugees or locals, everybody is welcome. A unique place that goes beyond survival, now serving more than 10,000 athletes. They soon called it their KLABU, ‘club’ in Swahili.

Sports can drive growth and connection under tough conditions - that's what we call the 'KLABU Spirit'. Whether you're kicking a ball in Kalobeyei Refugee Settlement or on the streets of Paris - we all share the power and joy of sports. KLABU sportswear celebrates the KLABU Spirit. Wear it as a badge of honor and support when you join the KLABU because every product we sell unlocks sports for the overlooked.

Instead of being fully reliant on donations and funding from sponsors, we want to become a healthy organization with a long-term impact. Developing and selling KLABU products gives us a level of independence, and we have set up our organization in such a way that we can grow into the biggest sports club in the world, unlocking sports for millions of overlooked athletes around the world.

To set up new Clubhouses in refugee camps - and in future other underrepresented communities - we find sponsors to cover setup costs. The operating costs to run the Clubhouses are funded through the KLABU brand. This means that when you buy a KLABU product, you are giving a refugee athlete access to sports through our Clubhouses.

The KLABU Foundation builds and operates our Clubhouses on a non-profit basis. The Foundation is funded primarily through donations from institutions and private individuals, and proceeds from the sale of KLABU products. 100% of what we fundraise goes towards powering sports.

The development and sale of KLABU products is carried out by a separate legal entity, KLABU B.V. This limited private company is a social enterprise in charge of the KLABU brand. 

For every €5 we fundraise through the sale of products, we can power access to sports for one person for one year through one of our Clubhouses. 50% of the brand’s profit or 10% of the revenue, whichever is higher, is donated to the Foundation to support maintenance and operational costs of the Clubhouses. The other 50% is reinvested into the brand to grow the business, impact and visibility of the KLABU organisation as a whole.

To set up new Clubhouses in refugee camps - and in future other underrepresented communities - we find sponsors to cover setup costs. The operating costs to run the Clubhouses are funded through the KLABU brand. This means that when you buy a KLABU product, you are giving a refugee athlete access to sports through our Clubhouses.

The KLABU Foundation builds and operates our Clubhouses on a non-profit basis. The Foundation is funded primarily through donations from institutions and private individuals, and proceeds from the sale of KLABU products. 100% of what we fundraise goes towards powering sports.

The development and sale of KLABU products is carried out by a separate legal entity, KLABU B.V. This limited private company is a social enterprise in charge of the KLABU brand. 

For every €5 we fundraise through the sale of products, we can power access to sports for one person for one year through one of our Clubhouses. 50% of the brand’s profit or 10% of the revenue, whichever is higher, is donated to the Foundation to support maintenance and operational costs of the Clubhouses. The other 50% is reinvested into the brand to grow the business, impact and visibility of the KLABU organisation as a whole.

Feel the KLABU spirit

The refugee crisis shows no signs of lessening. Our aim is to build 50 more KLABU Clubhouses in the next ten years, unlocking sports for 500,000 young people around the world. Let's get to work!

Joining the KLABU

When you shop or team up with us you join the KLABU. Wearing KLABU makes you an ambassador for young people in refugee camps who want to grow and connect, through the power of sports. Wear your KLABU with pride!

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Joining the KLABU

When you shop or team up with us you join the KLABU. Wearing KLABU makes you an ambassador for young people in refugee camps who want to grow and connect, through the power of sports. Wear your KLABU with pride!

Press selection

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"It’s not Nike or Adidas, but this cool sportswear is making life in refugee camps better"

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"How A Refugee Charity Plans To Become The World’s Biggest Sports Club"

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"KLABU drops 2 dope football kits to raise money for refugees"

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[Dutch] "Het idee is dat het concept overal komt waar mensen sportspullen nodig hebben. In favela's, sloppenwijken, maar ook gewoon in Nederland. Jan: 'Zo kunnen we sport overal en voor iedereen mogelijk maken.'"

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[German] "Trend-Shirt mit Botschaft: Mit diesem stylishen (Fußball-)Trikot unterstützen Sie einen Sportclub für Geflüchtete in Kenia"

READ ARTICLE
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READ ARTICLE

"It’s not Nike or Adidas, but this cool sportswear is making life in refugee camps better"

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READ ARTICLE

"How A Refugee Charity Plans To Become The World’s Biggest Sports Club"

Grid image

READ ARTICLE

"KLABU drops 2 dope football kits to raise money for refugees"

Grid image

READ ARTICLE

[Dutch] "Het idee is dat het concept overal komt waar mensen sportspullen nodig hebben. In favela's, sloppenwijken, maar ook gewoon in Nederland. Jan: 'Zo kunnen we sport overal en voor iedereen mogelijk maken.'"

Grid image

READ ARTICLE

[German] "Trend-Shirt mit Botschaft: Mit diesem stylishen (Fußball-)Trikot unterstützen Sie einen Sportclub für Geflüchtete in Kenia"