KLABU'sImpact

KLABU sportswear

Across the globe, sports activities bring joy to people. Sports are also good for health, they promote important values such as fair play and they rally people together. These and other benefits are well-known. But in addition, why do we use sports to support refugees?

To answer this question one first needs to understand the context. Escaping from war and persecution, refugees have left everything behind: relatives and friends, their belongings, their country. They find safety abroad but that is often about all.
Many are traumatised. Many have to live in harsh conditions, in urban slums or refugee camps where there is no secondary education and where they depend on aid as paid jobs are not accessible for them. Solutions can take years, meanwhile refugees sit idle in camps, frustration sets in and human potential is wasted.
Obviously sports cannot solve all these problems, but they can make a big difference in the lives of refugees rebuilding their lives away from home.

At KLABU, we see the power of sport to change lives every day, on the ground, in the camps and through our programmes around the world.

Specifically, we think about how sport can change lives in two ways: by strengthening the resilience of refugees to cope and grow in a very difficult situation, and by increasing acceptance and integration of refugees through connection. 
For a deeper dive into the effects, outputs and inputs of our work, please see our Theory of Change focused on these two core impact goals: coping and connecting. If you are interested in the full detailed version, please to us at info@klabu.org.
KLABU team Sam Ahmad

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"A healthy mind in a healthy body: sport is my cure."

Sam

KLABU member, originally from Syria, loves fitness, football and acrobatics

Impact Goal 1 ("Coping") - strengthening the resilience of refugees not only to cope with but to grow in a very difficult situation:

  • Improving refugee mental and physical wellbeing:
Through KLABU sports and clubhouse activities, we support refugees reconnect with feelings of joy, pride and hope, which some have missed for so long. We fight lethargy and indifference and help build confidence and trust. Through the clubhouse and sport activities, refugees strengthen their resilience. This may even have a healing effect on past traumatic experiences.
  • Enhancing social cohesion and community building:
The clubhouses foster a strong sense of community among refugees, offering a shared space that is inclusive and welcoming to all, regardless of nationality or tribe. This environment encourages community pride and belonging and can reduce potential tensions between different groups. Through sports and clubhouse activities, refugees are able to engage in positive interactions with individuals from different backgrounds, which breaks down barriers and promotes unity among diverse refugee populations.
  • Increasing employment opportunities and life skills:
KLABU stimulates initiative and develops life skills such as team work, communication and project management. That’s why our clubhouses are led by refugees for refugees. Managing the clubhouse and benefiting from mentorship enhances the employability of clubhouse managers, equipping them with valuable skills for future projects and endeavors. 
Our clubhouses’ solar power and Wi-Fi connectivity give people the tools to study, work and build a brighter future. Moreover, other local and refugee-led organisations are welcome to use the facilities for their programs focused on health, entrepreneurship and education.
  • Encouraging women and girls’ empowerment:
We actively promote women and girls' empowerment by encouraging their participation in sports, through active mobilisation and the organisation of their favourite activities. Through those, women and girls gain confidence, boost their self-esteem, and strengthen their sense of self-worth. It positively impacts various aspects of their lives, including their capacity to become role models for younger girls. The clubhouse also offers a space for women and girls to build new friendships, expand their social networks, and improve their overall well-being.
  • Smiling Run Group
    The joy of Nyagoa's girls' run club in Kalobeyei, Kenya
  • Klabu Clubhouse in Lesvos Greece with Refugees wearing el Seed and Klabu Teamwear
    Workout in Lesvos organised by Rustem
  • KLABU community
    KLABU workout in Amsterdam
  • Lesvos placeholder
    Sara and Frances' unbeatable spirit in Lesvos, Greece
  • KLABU x PSG x Friendship
    Hares enjoying the football training at the Club Centre in Cox's Bazar, Bangladesh
  • KLABU Kalobeyei Spirit
    Sadumba, managing the KLABU Clubhouse in the Kalobeyei settlement, Kenya
  • KLABU sportswear
    Girls' football team Kedong FC in Kalobeyei, Kenya
  • Mo and Atia
    Mo and Atia from the KLABU Amsterdam community

Impact Goal 2 ("Connecting") - increasing acceptance and, ultimately, integration of refugees:

  • Building bridges between refugees and host communities:
KLABU sports activities are an important vehicle for positive interaction and cooperation between refugee and local communities. Host community members, like refugees, engage in all the clubhouse activities. These interactions strengthen relationships and promote a more inclusive, peaceful and welcoming environment for all.
  • Building bridges between refugees and the rest of the world:
Through sports and our KLABU sportswear brand, we aim to build bridges with the wider world. It increases awareness for the refugee cause and international goodwill and support. Seeing people around the world wearing KLABU sportswear also shows refugees they are supported and valued. And it will help us build the world’s biggest sports club!
KLABU Paris Saint-Germain
Paris Saint-Germain's support helps to build bridges and reframe perspectives on refugees
KLABU with 3x3 Unites
KLABU's Amsterdam workouts bring newcomers and locals together

This way, KLABU contributes to the United Nations' Sustainable Development Goals (SDGs), and enhances Environmental, Social and Governance (ESG) strategies:

  • SDG 3 (Good Health & Wellbeing), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work & Economic Growth), SDG 10 (Reduced Inequalities), SDG 11 (Sustainable Cities & Communities)
  • Environmental impact: promoting environmental responsibility through eco-friendly solutions (e.g. containers, solar panels).
  • Social impact: advancing social impact by promoting social cohesion and community building, enhancing physical and mental health, and increasing employment opportunities for refugees.
  • Governance impact: strengthening governance through ethical collaboration and alignment with global standards.

"KLABU taught us to understand our potential and enhance it in our work. We feel like we are part of a team, that we have roles and a bridge to the outside world."

Paul

Clubhouse Manager in Kalobeyei, Kenya

How we measure our impact

We have developed our own impact tracking tool that we have deployed to different clubhouses. We are currently working on a comprehensive CRM & Impact tracking tool that will further improve this system by simplifying the collecting of impact and centralising all data so we can visualise it and report it in the most efficient way.
Our local Clubhouse managers track participation levels and share the data with the KLABU team and also collect feedback through focus group discussions and surveys. Through this quantitative and qualitative data, we evaluate on a continuous basis whether we are having the effects highlighted above in our Theory of Change.
KLABU Kalobeyei Spirit

Our impact so far

Read our latest Impact Report here. Since 2019, we have launched seven clubhouses across the globe: in Kenya, Bangladesh, Greece, Brazil, Mauritania, Brazil, and two in the Netherlands. In 2025, we will open at least three more clubhouses, expanding our reach to Jordan, Suriname and Poland. This is central to KLABU's philosophy: building the world's biggest sports club for those who don't have one.
Across our current locations, we have 35,000 participants every month that take part in daily activities that improve mental and physical wellbeing and enhance social cohesion and community building. Contributing to increasing employment opportunities and life skills, we employ 23 people who run the projects with passion and love - making it their clubhouses. 25% of our active members are girls and women, contributing to their further empowerment. Furthermore, the teams are a mix of refugee and host community members, stimulating integration and inclusion and building bridges between refugees, host communities and the rest of the world.
Visit our clubhouse pages to read more about our impact.
Onyekachi KLABU 11teamsports teamwear shoot

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"I would say KLABU is one of the best things that have ever happened to me. Being with KLABU is like having a family away from home."

Onyekachi

KLABU Member and former Football Trainer in Ter Apel

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