KLABU x Saša Ostoja
landscape photos of sasa ostoja standing in front of the canvas

Discover the colourful and playful version of the KLABU world, as imagined by Amsterdam-based artist, illustrator and friend Saša Ostoja.

What comes to mind when you think of the KLABU world? Colours, footballs, vibrant shirts, different countries, music? A big family, friendships or sometimes some competition? Why not ask Saša Ostoja, Amsterdam-based artist, who recently created his version of the colourful and playful KLABU world?
KLABU Amsterdam
klabu sasa sticker pack close up
Earlier this year, our KLABU team member Alex Webb reached out to Saša, being a big fan of his work. As cliche as it might sound, it truly was a match made in heaven, especially when Saša joined one of our Tuesday workout events in Amsterdam. As a massive football fan and a lover of sports, this would be a great opportunity to dive into the KLABU spirit. The community, the sense of togetherness and happiness resonated deeply within him. “It was such a positive event. I really saw the excitement and joy on people’s faces.” And here is where he found his inspiration for the artwork. Saša was intrigued by the diversity of the group, so he thought to himself “What would be the outcome if I asked some questions about their favourite sports and animals?”
The next step was to create a piece that would include everyone, but at the same time evoke an uplifting feeling that piqued a looker’s interest. For Saša this could only be seen as a positive challenge, finding “…the perfect rhythm between all the illustrations…” to avoid having large empty spaces and of course, keeping it goofy!
klabu sasa osotoja canvas artwork
Discover the artwork on a 210x356cm canvas print in the KLABU Amsterdam Store & Clubhouse at Haarlemmerdijk 106
What resulted was a spectacular canvas (pictured above) and from that, we created a capsule collection of tees for both adults and children. The lighthearted illustrations reflect what sports means to our community: it is an escape and source of positivity in situations that can be challenging and disheartening for some. We were so touched with how Saša interpreted KLABU and brought it to life in his drawings that we also wanted to celebrate it and dance like his characters do!

"To put some spark in the lives of people that are in really heavy conditions and use sports as a glue is really amazing. And I'm happy that I can be a part of the KLABU family."

Saša Ostoja

Artist, illustrator and friend

So last week, we had a very special launch party at the KLABU Amsterdam Store & Clubhouse! It was the first event organised by our new Community Manager Julia and this is what she wrote about it to the team: "First of all, thank you so much for your help, (emotional) support, and such positive energy. I was panicking internally that the clubhouse will be empty by 9, but turns out our community didn’t want to leave even after 10! There was a constant stream of people for all four hours, the crowd shifting every now and then. Beers ran out (very) fast, one of the speakers didn’t work well, and snacks are a must, all things which can be fixed next time. The energy and the community feel can’t - it was really beautiful to experience what KLABU has built over the last couple years and to be a part of it now."
KLABU Amsterdam
"There were so many different people and yet not a single one without a smile. It was so lovely to see everyone chatting and laughing, even attempting a cheeky boogie towards the end."

Julia Piatkowska

KLABU Community & PR Manager

Individuals and groups alike brought their contagious energy and high spirits to celebrate Saša’s creations. From the incredible window display installed by Avery Dennison to the beverage and music provided to us by Oedipus Brewery, Oedipus Radio (Fininho), Misa and Innocent, we are immensely grateful to have a phenomenal community that is so diverse and supportive of the KLABU story. We would like to thank everyone who has been a part of this collaboration with Saša Ostoja and thank you to those who continue to spread the KLABU Spirit.
  • KLABU Amsterdam
    Community member Leyley
  • KLABU Amsterdam
    Fernanda checking out the KLABU x Saša Ostoja t-shirts
  • KLABU Amsterdam
    Community members Picaboo, Amara and Umaru
  • KLABU Amsterdam
    KLABU X SAŠA OSTOJA launch event at the KLABU Store & Clubhouse
  • KLABU Amsterdam
    Shirt customisation by KLABU team member Kelvin
  • KLABU Amsterdam
    Radio Oedipus DJ Fininho
  • KLABU Amsterdam
    Community and team members Mo and Rie
  • KLABU Amsterdam
    KLABU Community Manager Jules & friends
  • KLABU Amsterdam
    Community members Nina, Fernanda, Stefan and Maria
  • KLABU Amsterdam
    KLABU team members Alex and Linda
  • KLABU Amsterdam
    Community members Tessie and Wiebe
  • KLABU Amsterdam
    Community & team members Sanne, Gabriel, Kithan and Jan
  • KLABU Amsterdam
    Community members Kehinde and Monera
  • KLABU Amsterdam
    Annelot, team member Sandra and friends
  • KLABU Amsterdam
    The team from our friends at Stichting De Vrolijkheid
  • KLABU Amsterdam
    Community member Laurens and team member Tjark
  • KLABU Amsterdam
    KLABU team member Rie
  • KLABU Amsterdam
    Community Member El Massari
  • KLABU Amsterdam
    Community members Kehinda and Amara and team member Alex
  • KLABU Amsterdam
    KLABU football coach Onyekachi
  • KLABU Amsterdam
    KLABU team member Fleur
  • KLABU Amsterdam
    KLABU community member
  • KLABU Amsterdam
    Community member and DJ Misa
  • KLABU Amsterdam
    Team member Finn
  • KLABU Amsterdam
    KLABU community member

If you would like to be a part of this story, explore the collection here and if you’re in the neighbourhood, come by the store-we’ll be more than happy to have you with us!

klabu sasa ostoja graphic t-shirts desert dust aloe

explorethecollection

background grain