Mews joins the KLABU!
Mews and KLABU partner to support refugees through sport, hospitality and technology.
We're very proud to announce that we've teamed up with Mews, the leading operating system for hospitality, for a multi-year partnership. The collaboration sees Mews become the main partner of our Boa Vista Spirit clubhouse in Brazil, supporting the inhabitants of Latin America’s largest shelter for indigenous refugees and migrants.
For Mews, the partnership is a natural extension of its passion for delivering great hospitality – creating meaningful connections and experiences wherever you are in the world.
“Hospitality is about making people feel welcome, safe and seen,” said Ella McCann-Tomlin, VP of ESG at Mews. “That’s exactly what KLABU is doing for displaced communities. This partnership is about more than vital funding – it’s about showing what modern, human-centred hospitality can achieve when it moves beyond the four walls of a hotel.”
Mews will provide long-term support and collaboration for the Boa Vista clubhouse through funding, digital storytelling, creative campaigns and employee engagement.
The partnership forms part of the wider Mews ESG (environmental, social and governance) strategy, which aims to integrate social value across the company’s ecosystem.
The collaboration also lays the foundation for long-term innovation. Future opportunities include the potential to expand the Mews ecosystem to support clubhouse operations, connecting the initiative to Mews customers through scalable, high-impact programs.
Jan van Hövell, founder of KLABU, added: “We believe in the power of partnerships to spark real change. Mews brings not just resources, but a shared belief in the strength of community. Together, we’ll help write a new chapter in Boa Vista driven by sport, hospitality and human connection.”
Discover the clubhouse
The Boa Vista Spirit clubhouse stands out for its potential and purpose.
Based in northern Brazil, it serves more than 1,000 Venezuelan refugees each year, many of whom are part of the indigenous Warao community. Mews will act as the main sponsor, enabling the operations of the clubhouse, including employment of clubhouse managers, organisation of trainings and activities, and the maintenance and improvement of the sports facilities.
The goal is to support the long-term sustainability of the clubhouse by helping it transition to local community ownership.
